Search Engine Optimization

Making sure your site comes up in the search engines is an extremely important part of a successful website. The following are insespensible tools that will help you to get your site showing up under relevant searches.

Quantcast.com - one of the best site statistics tool ever
Overture Keyword Suggestion - provides the number of searches from Yahoo! on a given keyword last month
HitTail.com - a tool that shows you traffic that can be gained from the "long tail" approach
Overature Bid Tool - shows the price of pay-per-click ads in the Overature network for a given keyword
Search Engine Submission - links to submit URLs to all of the major search engines for free
Google Sitemap Generator - allows you to create sitemaps for use with the Google Sitemap tool
Sitening - an automated tool that "scores" your website for SEO-ness. Excellent tool!

Learn More About SEO

Optimization 101
Peter Kent's Web Strategies
Understanding Google PR
Viral Marketing
MarketLeap Tools - compare your website with competitor sites
Bruce Clay's Site - good overview of SEO

Recommended Books on SEO

Search Engine Optimization for Dummies
by Peter Kent

Search Engine Visibility
by Shari Thurow